18 August 2025
The UK Flavour Association is proud to reveal its refreshed logo and brand colours, marking an exciting new chapter for the organisation and the wider flavour industry.
The new design takes inspiration from the flavour wheel, a symbol that captures the extraordinary variety of flavours created by member companies across the UK. It reflects the Association’s shared commitment to flavour, taste and trust, as well as the collaboration and growth that define this dynamic sector.
The vibrant colour palette, inspired by fruity flavour notes, represents the diversity and creativity at the heart of the flavour industry. Together, these visual elements express the UK Flavour Association’s role in connecting science, innovation and sensory experience.
“This is more than just a new look,” said Julie Young, Executive Secretary of the Association. “It’s a celebration of the people, expertise and innovation that make the UK flavour industry thrive.”
The refreshed branding will feature across all UK Flavour Association communications and events, symbolising a forward-looking community united by a passion for flavour.
